Supima cotton makes up less than 1% of the cotton in the world. This stuff is the best of the best, and it's grown right here in your backyard. California, Arizona, Texas, and New Mexico, to be exact. We selected Supima to make your Big Hop because of its three defining qualities: strength, softness, and color retention.
The secret is in the extra-long staple fiber. What does this mean for you? It means your shirt will hold up just fine in the wash, and actually get more comfortable as you wear it in.