Your favorite shirt should be a lot of things. Light and comfortable. Durable and cut right. It should be able to run through the washing machine and the dryer without falling to pieces. Sure, you might have time to hand wash a pair of raw denim once a month, but that's not an option for all your gear. Plus, it's gotta look good.

We wanted a shirt that looked great and felt even better. It had to be made from sustainably grown fiber. It needed to be cut and sewn in America by people earning an honest wage. With these demands in tow, we set out to create the first Big Hop T. 

After an extensive search, we settled on supima cotton, a soft, strong and sustainable fiber grown only in the southwestern US. But cotton this superb needed a style to match. The Big Hop T is a modern update on the original t shirt- popularized by returning World War II sailors and marines, then broadcast to the masses by the likes of Marlon Brando and James Dean.  

What we ended up with is a modern classic t shirt built to take a beating. The 100% supima cotton build means that it gets more comfortable after every run through the washer and dryer. But we didn't stop there. We want our favorite shirt to be your favorite too, and that means a price that doesn't scare you away from getting it dirty. Yeah, it's the nicest t shirt you own. But what good is your favorite shirt if you can't wear it?  

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